new beginnings
embracing evolution in art, brand … and life.
As artists, and indeed as humans, evolution is not just a part of our journey—it defines it. Recognising this perpetual growth, I've decided to mark the next chapter of my artistic voyage with a refined brand image, symbolising the fresh horizons that lie ahead.
“as artists, and indeed as humans, evolution is not just a part of our journey—it defines it.”
— CORINNE PARKERWith the creative help of my friend Samantha Wills at my side, this rebranding isn't just a change; it's a celebration. Samantha, often hailed (by me) as the queen of neutrals, worked closely with me to bring a vision to life that resonates with both my aesthetic and her impeccable style. Initially, I presented a palette inspired by my love for bright Miami pastels—a vivid reflection of my artistic spirit. Samantha returned with three thoughtful concept options: my original vibrant vision, her signature serene neutrals, and right in the middle; a perfect blend of the two. It was this second option, the one you are immersed in on this website, that truly spoke to me—a sophisticated neutral aesthetic infused with my favourite peachy blush tones.
One of my favourite elements of our new branding is the delicate watercolour icons scattered throughout the site. These tiny illustrations are more than just decorative; they're markers guiding us through the narrative of the site, nodding to the stories we capture through the lens.
I'm thrilled to invite you to explore our new website and brand identity, which we will gradually introduce across our social platforms. Make sure to follow along and join us on this exciting new chapter. I'm so grateful to have you on this journey with us—here's to new beginnings and the beautiful moments we will continue to capture and cherish together.
